OPTIMIZING YOUR MARKETING AND BUSINESS PLANS
Growing sales in the healthcare environment is challenging. It is critical to understand the prevailing environment (including government and hospital priorities such as value based healthcare) to help determine what strategic approach will maximize your sales and marketing efforts to retain and add customers efficiently.
We offer strategic services to help your planning process and accelerate your sales growth.
Market Research/Environmental Scans
• Market, opportunity and problem assessment
• Reimbursement requirements and procurement decision process framework
• Defining and understanding patient pathways and treatment algorithms
Building Strategic & Business Plans
• Strategic and business plans
• Strategic and market planning facilitation
• Business lifecycle analysis
Maximizing Product Launch and Lifecycle
• Market research and opportunity assessment
• Segmenting, targeting, positioning and pricing strategies
• Product value proposition
• Business/marketing Plans
o New product launches
o New market penetration
o Product lifecycle analysis and planning
• Develop and enhance healthcare institutional patient pathways and treatment algorithms
• Advisory board meetings
o Key opinion leader and advisory board development
• Change management to support adoption of products/services
